Visual identity for NBV – Sweden’s oldest educational association, with a history dating back to as early as 1894.
NBV’s logotype hadn’t been updated since 1970 – it felt dated and was difficult to use. For example, the logotype was hard to read in smaller sizes and its overall visual expression was sprawling. The new logotype is a naturally evolved modernization. In order to retain recognition of the old, established logotype, the blue color, and the triangle, were kept, now integrated in the name. The triangular shape is also used in a playful way in the different parts of the identity.