Överenskommelsen

Visual Identity and print production for the secreteriat of Överenskommelsen.

Överenskommelsen is a document describing the coordinating principles between the Swedish government, the Swedish association of Local Authorities and Regions, and national idea-based organizations in the social sphere. The identity has a trustworthy and neutral image and emphasizes the three parts as equal. The logotype is based on the analogy saying that an agreement is concluded, like a circle. The involved parts are represented by three green squares on top of the circle – making a twisted Swedish Ö. A legible typography and minimalist design, often together with illustrations, brings out the content of the agreement. The illustrations in the examples shown are made by Annelie Carlström.